There are many reasons that induce a sponsor to use the "sports sector" as an advertising vehicle.


Today sport sponsorship has reached high propaganda levels such as to render the right value to the brand name. Thanks to the positive image produced by Italy's participation in the America's Cup with the "Moro di Venezia" (1992) and now with the 'Prada Team', interest in this sector by prestigious brand names has grown considerably.

This may be noted also by the fact that the media increasingly report the enterprises of sailors of the calibre of Giovanni Soldini, and of the excellent placing of Italian teams in international competitions, Cino Ricci's Round Italy Sail and the Trieste Barcolana, to name but some examples. Some of the biggest national and international companies (Kodak, Osama, Audi, Wind, Parmalat, Q8 Oil, Heineken, Telecom Italia, Murphy & Nye, Tnt Traco, etc.) have chosen sailing as an advertising and communications vehicle to increase awareness of their brands and products through the media at worldwide level. In fact sailing sums up certain values that consumers recognise as being very important: respect for the environment, quality, prestige, technology and progress, to give only some examples. The Riviera di Rimini Sailing Team Press and External Relations Office can guarantee such communication by means of the organisation of press conferences, drawing up texts and consequent redemption.

Comunication

Right from the start the Team aimed at communication, convinced that only a suitable media impact could guarantee the satisfaction of sponsors investing in an enterprise of this kind. 
Within the Riviera di Rimini Sailing Team there is a group of people dedicated exclusively to Press Office and external relations activities. 

In the course of the year the Press Office produces:

• Press releases for television, radio and the press in accordance with the Sponsor's communication objectives

• Video material for the main national and international TV channels

• Photographic material for press agencies, dailies, and specialised and non-specialised magazines

External relations activities ensure:

• Direct relations with all the specialised and non-specialised, national and 
  international press

• Management of communications for national and international TV broadcasters

But not only this: the Team structures also organise the following activities: Assistance in presentation of Sponsors' products, backup to Sponsors' logistics, presence at trade fairs in Italy and abroad, exhibitions and various events.

The Team also has access to an internationally famous photographer, Fabio Taccola of Leghorn, who handles the whole image of the Team's activities. When RIVIERA DI RIMINI races, Taccola is there with his camera to guarantee a high quality product, appreciated and admired in all quarters. Taccola's finest product is a book of photographs which is already in its second edition: "RIVIERA DI RIMINI Sailing Team Story - Technology, resources and professionalism of a territory projected into the future".

Television production is handled by Marco D'Alberti of Rome who ensures TV cover in Italy and abroad of the images created by the Team. He too is present at the races, directing the cameraman, selecting the best shots and distributing them to national (including local) and international broadcasters.

Press Office: Andrea Manusia
Tel. 0335 8354383